The Right Hand Read reflects the thoughts and musings of Howard Greiner, a 25-year out-of-home veteran who today leads Buntin Out-of-Home Media, the fastest-growing out-of-home media management company in the U.S.

As many brands (and their media buying partners) start to discover the OOH medium for the first time (or at least start to take it seriously), and the industry itself continues its rapid and unprecedented adoption of technology and audience measurement platforms, Howard – who has been a catalyst in leading much of this change – offers his unique and often surprising insights and points of view as it all unfolds. And no one appreciates this more than his clients, who are effectively utilizing OOH to build and support some of the country’s most powerful brands.